Palmer’s Provides Knockout Skin Care in New Campaign!
World Champion Athlete, Health and Fitness Expert and TV Personality Laila Ali Stars in Skin Care Leader’s New Ad Campaign
Englewood Cliffs, NJ, June 10, 2008 – Palmer’s, the “butter experts,” and leaders in the stretch mark category, announces world champion athlete, “American Gladiator” co-host and “The Early Show” health/wellness correspondent Laila Ali will be featured in a global print and TV campaign for Palmer’s Cocoa Butter Formula stretch mark products, including the Massage Cream for Stretch Marks, Massage Lotion for Stretch Marks and Tummy Butter.
Ali, who is due in September, has been a long-time user of Palmer’s products, including Cocoa Butter Formula Lotion and Cocoa Butter Formula Moisturizing Body Oil, which are popular among fitness enthusiasts and models, since early in her career. Now that she is pregnant, Ali uses all of Palmer’s products designed for expectant mothers, as they are helping facilitate a silky smooth pregnancy.
“I’ve been using Palmer’s Cocoa Butter formula products since I was a child, which is why I’m extremely excited to star in the new Palmer’s campaign,” said Ali. “Just as working out every day helps keep my body fit, using Palmer’s Cocoa Butter Formula products on a daily basis ensures my skin stays in tip-top shape, especially throughout my pregnancy.”
The campaign’s creative is being developed by Manhattan Marketing Ensemble (MME) based in New York, NY. The advertisements, being shot on June 10 in Manhattan, focus on the importance of using Palmer’s products during pregnancy to prevent and reduce the appearance of stretch marks. All products are enriched with ingredients – Cocoa Butter, Vitamin E, Collagen and Elastin, designed to help prevent and reduce unsightly stretch marks.
“We are thrilled to have Laila represent our pregnancy products,” said Paul Carpino, E.T. Browne Senior Product Manager. “She represents beautiful, strong and multifaceted women, and is a great role model for expectant mothers. She understands that great skin care products, such as the Palmer’s Cocoa Butter Formula line, are necessary both during pregnancy and everyday for maintaining healthy, glowing skin.”
The campaign will feature Ali, her personal experiences with Palmer’s and the wonderful results she has seen throughout her pregnancy. The advertisements are slated to run on broadcast outlets and in major magazines in fall 2008.
